But while roughly 50% to 70% of cars on US roads may be able to connect to a phone, they're not so fresh-off-the-line as to have an entertainment display that easily streams tunes and podcasts. He says Americans spent an "insane" 70 billion hours a year on the road pre-pandemic.
Spotify's main listening location is the home, but the car is a close second, said Gustav Söderström, Spotify's chief research and development officer. But getting the device and using it - you can understand more the problem they're going after."
"I was just interested in seeing Spotify's take on actually building their own hardware," said Suda, a 26-year-old student in Houston, who drives a 2012 Honda. But Spotify is betting that Suda and about 140 million of you have something in common: Your car doesn't have a fancy infotainment system to rival a Tesla's. Unlike him, you probably didn't spend more time streaming music than sleeping last year. Suda was one of the earliest customers to get his hands on an invite-only release of Car Thing, Spotify's first-ever hardware device, which goes on sale Tuesday. Matt Suda spent 206,989 of them - more than a third of last year - listening to Spotify.
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